It is very important to convert blog or website visitors into meaningful leads. It has a major role to play in the world of inbound marketing.
There are some of the tools that can make the entire process very simple. These are listed below:
- Landing pages
- Online forms
Let’s take a quick look at each one of them.
- Landing Pages: It is basically a web page that utilizes the lead-capture form for the purpose of capturing the contact information of the visitor. These can play a significant role in offering something meaningful to the visitors and getting the right kind of leads.
It is important to understand that a good landing page will be focusing on the specific group of people. So in case you are a smart marketer, then you must try making the most out of the multiple landing pages.
For instance, if you have a landing page targeting people who will be clicking on pay-per-click then you can have another one targeting people who will be responding to the offers. There are endless possibilities. You just need to make the right choice. This will help you to create better leads, capture buyer or contact information. At the same time, you get the opportunity to better-qualify the online leads.
- Online Forms: Every landing page that is created with a purpose of capturing the visitor’s information also has an online form. It will comprise of the prospect’s email address, name, phone number, age, gender, a level of education, etc. There is no limit to the information you can request for but you should not get carried away. It is important to understand the goals and then act accordingly.
- Calls-to-action: Do you know what call-to-action and its importance in marketing? Well, there are four psychological elements associated with it. Only when you have a clear idea about the psychology behind it, you will be able to create a meaningful call-to-action.
- People are on a look out for a call-to-action
- It helps in increasing the curiosity
- It will efficiently feed the preventative tendencies
- It will strengthen a sense of reward
If you are looking for effective marketing strategies, then it is a great idea to get in touch with professionals like SEO Hero.